An Analysis of Conceptual Metaphor in Western Commercial Advertisements
نویسندگان
چکیده
منابع مشابه
An Analysis of Conceptual Metaphor in Western Commercial Advertisements
This thesis makes a deep analysis of conceptual metaphor in western commercial advertisements and aims to deepen the understanding of the nature and manifestations of metaphor, to make it clear how conceptual metaphor works effectively in advertising for the purpose of persuading the audience into buying the products advertised, and to help Chinese advertisers realize the important roles of con...
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ژورنال
عنوان ژورنال: Asian Social Science
سال: 2009
ISSN: 1911-2025,1911-2017
DOI: 10.5539/ass.v5n12p97